Friday, March 2, 2012

New Balance “Excellent Makers” NB Factory Video

As with many modern footwear brands, the production of around 75% of all New Balance shoes is outsourced to countries like China and Vietnam. But their most iconic shoe — the M1300 is one of several key pieces still produced in the United States. This video short explores the historical Skowhegan, Maine factory, and the production process of the “excellent makers” which brings the M1300 to life.

4 comments:

  1. I wonder how much more these would cost than if they were outsourced

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  2. Good question Paul. But very nice vid never saw this before :)

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  3. the quality of the shoes speaks for itself.

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  4. love the factory very nice :)

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